Success Point Academy

Name: NH48 Media
Address: Rewari, Haryana, IN
Telephone: +91 8168740234
Price range: ₹₹

The Story

Success Point Academy in Rewari was spending ₹12,000/month on newspaper ads with diminishing returns — the target audience (Class 10–12 students and graduates) had moved entirely to Instagram and YouTube. NH48 Media launched a Hindi-language content strategy: free exam tips on Instagram Reels, mock test solutions on YouTube, and faculty introduction videos on Facebook. A ₹6,000/month Meta Ads campaign targeted students aged 17–25 within 60km of Rewari. Within 5 months the YouTube channel crossed 4,200 subscribers and 80 new students enrolled directly attributing social media as their discovery channel. Newspaper ad spend was reduced by 80%.

Before & After — The Numbers

Before NH48 Media

After NH48 Media

Social Presence

Before
No social media presence

After
Instagram: 3,100 followers. YouTube: 4,200 subscribers. Facebook: 1,800 likes.

Monthly Enquiries

Before
Newspaper ads only — ₹12,000/month spend, low ROI

After
25–40 social media enquiries per month

Students Enrolled

Before
65 enrolled students

After
145 enrolled students

Geographic Reach

Before
Rewari city only

After
Students from Rewari, Narnaul, Mahendragarh, Jhajjar

Frequently Asked Questions

Why did social media outperform newspaper ads for a coaching institute in Rewari?

The target audience — Class 10–12 students and competitive exam aspirants — consumes almost all educational content on Instagram and YouTube. Newspaper ads reach their parents, not them. A coaching institute that creates genuine educational content on these platforms builds trust with students before they or their parents ever visit in person.

What social media content works best for coaching institutes in South Haryana?

Hindi-language exam tips (specific to boards like HBSE and CBSE), mock test walkthroughs, faculty introductions showing teacher credentials, and student result celebrations consistently generate the highest engagement. Content that references local landmarks and speaks in Haryanvi-inflected Hindi performs 2–3x better than formal educational content.

How did the YouTube channel reach 4,200 subscribers from Rewari in 5 months?

Consistent weekly uploads of 10–15 minute exam preparation videos targeting HBSE Class 10 and 12 syllabi. YouTube's algorithm favours educational content with high completion rates — students who watch a full mock test solution tend to subscribe and watch more. The channel was optimised for Hindi search terms used by Haryana board students.