Confidential Client

Name: NH48 Media
Address: Rewari, Haryana, IN
Telephone: +91 8168740234
Price range: ₹₹

The Story

A Neemrana-based developer launching a plotted colony near the Japanese Industrial Zone was entirely dependent on brokers. Broker commissions were eating 2–3% of every sale and deal quality was inconsistent. NH48 Media placed 3 strategic hoardings on NH-48 between Dharuhera and Neemrana, ran a ₹15,000/month Meta Ads campaign targeting Delhi NCR investors and Rajasthan NRIs, and built a dedicated landing page with a WhatsApp lead form. In 90 days, 140 qualified enquiries arrived directly — 60% of the project sold without paying a single broker commission. The campaign paid for itself 18x over.

Before & After — The Numbers

Before NH48 Media

After NH48 Media

Advertising Channel

Before
No advertising, relying on broker network only

After
3 hoardings on NH-48 + active Meta Ads campaign

Monthly Enquiries

Before
8–12 broker-referred enquiries per month

After
140 direct enquiries in 90 days — no broker dependency

Cost Per Lead

Before
Broker commission: 2% per sale (₹40,000+ per unit)

After
₹850 average cost per qualified enquiry

Buyer Reach

Before
Local Neemrana buyers only

After
Delhi NCR investors, Jaipur buyers, NRI enquiries via Facebook

Frequently Asked Questions

Why are NH-48 hoardings effective for real estate launches near Neemrana?

NH-48 carries 70,000+ vehicles daily between Delhi and Jaipur, including a significant proportion of property investors and professionals working in the Neemrana industrial zone. A hoarding between Dharuhera and Neemrana reaches this high-income audience at every commute — creating brand recall that no digital ad can replicate at equivalent cost.

How did Meta Ads reach Delhi NCR and NRI buyers for a Neemrana project?

Meta's geographic and interest targeting allowed the campaign to reach users in Delhi NCR interested in property investment, users who had recently searched for plots in Rajasthan, and NRI Facebook users from Rajasthan. These audiences are entirely unreachable through local OOH advertising alone.

What was the ROI on the combined hoardings + Meta Ads campaign?

The total 3-month campaign spend was approximately ₹65,000. 140 qualified enquiries were generated at ₹850 average cost. 60% of the project was sold, generating crores in revenue. The campaign ROI was approximately 18x — and broker commissions averaging ₹40,000+ per unit were eliminated entirely.