Excel Coaching Centre

Name: NH48 Media
Address: Rewari, Haryana, IN
Telephone: +91 8168740234
Price range: ₹₹

The Story

Excel Coaching Centre in Bhiwadi's RIICO sector had been running for 3 years but struggled to grow beyond 50 students per session. Competition from Jaipur-based online coaching apps was pulling students away. NH48 Media launched a Hindi-first Instagram presence with Reels targeting Class 9–12 students and their parents, ran targeted Meta Ads with a ₹8,000/month budget specifically targeting Bhiwadi and Khushkhera households with school-age children, and set up a WhatsApp broadcast for admission updates. The session filled 3 weeks before start date — for the first time in the institute's history.

Before & After — The Numbers

Before NH48 Media

After NH48 Media

Social Presence

Before
Facebook page with 120 followers, no Instagram

After
2,800 Instagram followers, 1,400 Facebook page likes

Monthly Enquiries

Before
Word of mouth only, no digital leads

After
35–50 parent enquiries per month via WhatsApp

Students Enrolled

Before
48 students per session

After
97 students — session fully booked 3 weeks before start

Geographic Reach

Before
Only Bhiwadi RIICO sector residents

After
Students from Bhiwadi, Khushkhera, Tapukara and Neemrana

Frequently Asked Questions

What kind of social media content worked best for a coaching institute in Bhiwadi?

Hindi-language Instagram Reels showing student results, faculty introductions and exam tips consistently outperformed static posts. Content that referenced Bhiwadi and the RIICO sector by name performed 2–3x better than generic coaching content.

How much did Meta Ads cost per admission enquiry in Bhiwadi?

The Meta Ads campaign targeting Bhiwadi and Khushkhera households with school-age children generated admission enquiries at ₹65–90 per lead — significantly below the national average for education leads, because Bhiwadi audience targeting costs are 4–5x lower than equivalent NCR campaigns.

Can WhatsApp marketing work for coaching institutes?

Yes — especially for admission season. A WhatsApp broadcast to opt-in parent contacts announcing admission opening, fee structure, and batch schedule consistently generates 30–50% of admission enquiries at near-zero cost once the list is built.