How NH48 Media Helped a Dharuhera Business Grow — Behind the Scenes of a Full Campaign

The Client: A Growing Industrial Hardware Supplier in Dharuhera

In early 2024, a mid-sized hardware and industrial consumables supplier based in IMT Dharuhera approached NH48 Media with a clear goal: increase B2B inquiries from outside their existing customer base without increasing their sales team headcount. The business had been operating for 9 years, had a strong local reputation, but was completely invisible online. No website, no Google Business Profile, no social media presence.

Monthly inquiries before the campaign: approximately 60, almost all from existing relationships or word of mouth. Target: 150+ qualified inquiries per month within 6 months.

Phase 1: Audit and Strategy

We began with a comprehensive audit covering:

Digital presence audit: Confirmed no GBP, no website, no social media, 0 online reviews.

Competitor analysis: Identified 3 similar suppliers within 50 km who had some online presence — all with basic GBPs and JustDial listings but no active SEO or content strategy.

Keyword research: Identified 35 high-value keywords that potential B2B clients in their category search for, including product-specific terms combined with location modifiers.

Customer interviews: Spoke to 5 existing clients to understand how they discovered the business and what they value most. This directly informed our messaging strategy.

Strategy document: Delivered a 6-month roadmap with channel-specific plans, budget allocation, and measurable KPIs for each phase.

Phase 2: Foundation Building (Month 1–2)

Google Business Profile: Created, fully populated, and verified. Added 30+ product photos, detailed services list covering 45 product categories, and a keyword-rich 250-word business description. Submitted to 12 relevant directories with consistent NAP.

Website: Built a 6-page website on WordPress featuring: company overview, full product catalogue with downloadable PDF, certifications page, client list, and a contact form with WhatsApp integration. Mobile-optimised and loading in under 3 seconds.

WhatsApp Business: Set up with the client's existing contact list of 280 customers organised into 3 broadcast lists. Created initial product catalog on WhatsApp with 40 products.

IndiaMART Profile: Created a detailed seller profile with 35+ product listings, pricing range, MOQ information, and 15 product photos.

End of Month 2 result: Appearing on Google Maps for branded searches. GBP receiving 40–50 views per day. First 8 Google reviews collected.

Phase 3: Content and Paid Amplification (Month 3–4)

SEO Blog Content: Published 4 blog posts optimised for target keywords: one product selection guide, one application case study, one category comparison, and one targeting a high-value niche search term.

LinkedIn Company Page: Created and began posting twice per week — new stock arrivals, application highlights, and industry tips. Connected owner's personal profile to 200+ relevant procurement and purchasing decision-makers.

Google Ads: Launched a focused Search campaign targeting 18 high-intent keywords with a budget of ₹12,000/month. Set up call tracking to measure phone calls from ads separately from organic calls.

WhatsApp Broadcasts: Began weekly broadcasts to the 3 customer lists. Stock announcements and monthly offers — averaging 25–40 direct replies and 8–12 orders per broadcast.

Month 3 result: 89 total inquiries (up 48% from baseline). Google Ads generating an average of 4–6 calls per day.

Phase 4: Results After 6 Months

By month 6, the campaign had exceeded the original target:

Monthly inquiries: 178 (196% increase over the 60-inquiry baseline)

Google Business Profile: 52 reviews (from 0), ranking in top 3 locally for 14 search terms

Website traffic: 1,200 organic visitors per month with 68 contact form submissions in month 6 alone

IndiaMART: 35 product inquiries per month from buyers outside Haryana — including clients from Gujarat and Maharashtra

WhatsApp: 15–20 direct orders per week from broadcast campaigns

Google Ads ROI: ₹12,000/month spend generating an estimated ₹90,000–1,30,000/month in new revenue

Total NH48 Media retainer over 6 months: ₹1,20,000. Estimated additional gross revenue generated: ₹5–7 lakhs.

This case study shows what focused, well-sequenced digital marketing delivers for a Dharuhera industrial business starting from zero online presence. The fundamentals — Google visibility, website, WhatsApp, and targeted ads — when built together and executed consistently, are genuinely transformative.

Is your business ready for a similar transformation? Contact NH48 Media for a free discovery consultation. We will audit your current digital presence, identify your biggest opportunities, and build a custom roadmap for your specific business.